Sponsorship & Event Branding | ABSOLUT Vodka: Blue Breeze Summer Party 2011

As the sole advertising & marketing agency in Egypt, we take pride (and pleasure) in being involved in every aspect of Pernod Ricard's advertising, marketing and PR activities. This ranges from event sponsorships, POS material (Duty Free outlets), advertisement adjustment and adaptation, various collateral items, custom-made bars, branding, sponsorships and Duty Free outlet display units.

Absolut sponsored the Blue Breeze Party held on the Terrace of the Nile Fairmont Hotel in Cairo. The Party hosted approx. 500 guests of the young elite in Cairo gathered around the pool with a DJ. The party main attraction was the Absolut bar from which special Absolut cocktails and shots were served. Special Absolut floor lamps placed around the terrace gave additional branding and added to the ambience.