Events | Chivas 1001 Nights 2007

As the sole advertising & marketing agency in Egypt, we take pride (and pleasure) in being involved in every aspect of Pernod Ricard's advertising, marketing and PR activities. This ranges from event sponsorships, POS material (Duty Free outlets), advertisement adjustment and adaptation, various collateral items, custom-made bars, branding, sponsorships and Duty Free outlet display units.


 Chivas Regal hosted its 2nd annual party. The theme this year was 1001 nights. Inspired by the Arabian nights the whole venue was transformed into Ali Babas cave; filled with treasure chests, flowing tissues, candles and live armoured treasure guards right out of a movie set. The venue was set on 2 levels and held in a country club (Arabella) on the outskirts of Cairo. The party hosted around 800 pax from 10pm till 3 am.


The entertainment was flown in from France. Kelly Starlight the lead singer with the infamous DJ Fred Metral both with their team of Nico the guitarist and a percussionist they all together assured a fantastic party mood and kept everyone dancing the whole night. Another highlight of the evening was the show from 2 professional barmen/barjoggleurs who performed some fantastic shows on stage and behind the bar.


Chivas Regal was omnipresent not only  in the beverages but also in the backdrop of the stage as well as on all tables and of course the bar. The invitations were highly innovative and consisted of small pouches like travellers held in the past  days filled with a leather scroll detiling the invitation and branded chivas coins.


The event theme and creation was done solely by Carte Blanche Communication as well as all the branded material for Chival Regal.