Events | Chivas Halloween 2008-part 1

As the sole advertising & marketing agency in Egypt, we take pride (and pleasure) in being involved in every aspect of Pernod Ricard's advertising, marketing and PR activities. This ranges from event sponsorships, POS material (Duty Free outlets), advertisement adjustment and adaptation, various collateral items, custom-made bars, branding, sponsorships and Duty Free outlet display units.

 

 Chivas Regal hosted its anticipated 3rd annual party. The theme this year was Halloween as the party was held close to Halloween night. The whole venue was transformed into the halloween theme with witches, brooms, pumpkins and several scary items. The venue was the fashionable Kattameya Country club and hosted around 1000 pax from 10pm till 3 am.

 

The entertainment was flown in from France and for the 3rd year year the success was ensured by Kelly Starlight the lead singer with the infamous DJ Fred Metral  with their team of Nico the guitarist and a saxophonist. This year Kelly was accompanied by the wonderful soulful singer Claire. They all together assured a fantastic party mood and kept everyone dancing the whole night. The other big highlights of the evning were the acts of the 4 stilt performances also flown in from France who truly wowed the crowd.

 

Chivas Regal was omnipresent in the venue with an adapted Halloween theme. The invitations were again highly innovative and consisted of a special box containing a chivas branded sttress ball pumpkin.

 

The event theme and creation was done solely by Carte Blanche Communication as well as all the branded material for Chival Regal.