Sponsorship & Event Branding | Chivas Regal Whiskey: Annual Party 2009 - Chivas Renaissance

As the sole advertising & marketing agency in Egypt, we take pride (and pleasure) in being involved in ever aspect of Chivas Regal's advertising, marketing and PR activities. This ranges from event sponsorships, POS material (Duty Free outlets), advertisement adjustment and adaptation and various collateral items. Custom-made bars, branding, sponsorships and Duty Free outlet display units... Chivas Regal is the leading Scotch Whiskey worldwide and we're proud to be part of that.

 

Chivas Regal hosted its 4th annual anticipated party. The theme this year was Renaissance. The new Identity of Chivas Regal and Live with Chivalry was taken to its optimum by creating an event setting where one was transported into another century. Statues of knights, swords, shields, old frames, large mirrors and all sorts of decoration made the place (Sangria) look truly magical. The setting was by the Nile and the party hosted 800 pax from 2 - 10pm. Entertainment was brought in from the UK. Rick Parfitt Jr and his band rocked the crowd beyond its limits. Not to forget DJ Lora who played funky house and the soul ful singer Kat who warmed up the evening.

 

The event theme and creation was done solely by Carte Blanche Communication as well as all the branded material for Chival Regal and Absolut Vodka from the invitations (A box with engraved copper coasters) to the framed canvas on display.