Place: 6 Degrees, North Coast (2 consecutive years)

Event: Concept, branding and organization by Carte Blanche created in line with the “True Music” campaign of Ballantine’s.

Concept: A three-week DJ competition in a back-to-back format, consisting of 2 rounds and a Grand Finale.
First Year winners were A squared & Jimmy Gamal winning an all expenses trip to attend Boiler room Moscow, second year Shady Ezz and Gawdat won an all paid trip to a boiler room concert in Warsaw.

Ushers wearing branded attire collected votes on ipads in each round to determine the winners. The event welcomed over 1,500 guests who enjoyed electrifying music, proudly sponsored by Ballantine’s.

Branding: We meticulously curated an unforgettable experience, integrating striking branding elements throughout the venue—from signage and bar branding to branded giveaways.

Digital Engagement: Captivating, Instagram-worthy moments were professionally captured and shared across seven social media platforms, enhancing brand visibility and creating significant buzz.

Carte Blanche oversaw the event concept, design, mood board creation, production, and photo & video production and media coverage for Ballantine’s.