Chivas An Icon Reborn

Introducing the new Restaged bottle of the iconic Chivas Regal 12 YO. Communicating the message of “An Icon Reborn” while Connecting with our loyal whisky consumers in a specially designed CR experience.

The venue is one of Cairo’s newest and hottest destinations, prestigious yet hip and cool. “ESCĀ TERRENAL” in the new “5A” waterway, New Cairo was completely adapted and rebranded to match and suit the brand DNA. Starting from the branding itself to the venues lighting as a hole.

Event Flow: The event started with some great tunes played by ESCA’s resident DJ, followed by the amazing “Nathalie Bechara” vocal performance and ended with the exceptional talented ”Younan” and his violin.