Place: 3 Events held in Unicorn Garden (rooftop AUC) downtown Cairo

Event: Concept, Branding and event agreement by Carte Blanche featuring Jameson, celebrating St. Patrick’s Day twice and Christmas once.

Entertainment: we coordinated vibrant entertainment with two talented local DJs Azaar and Mai, whose electric beats kept the energy high and the event unforgettable.

Engagement: we organized a series of interactive activities, including darts and a spin-the-wheel game, where guests could win exciting Jameson-branded prizes like t-shirts, snapbacks, keychains, and playing cards, while also offering extra prize opportunities with scratch cards.

Branding & Experience: The agency ensured creative branding at every touchpoint, , and personalized Jameson gear and accessories that guests proudly wore by the end of the night. In collaboration with Mo4 Network, we crafted an exclusive guest list to include many influencers and targeted consumers.

Carte Blanche managed the event concept, designs, mood board creation & production.