KIKI’s north coast, The event featured an exclusivity deal where only PR-branded beverages, including Absolut, were available, making it the exclusive vodka of the day. Guests enjoyed expertly crafted cocktails from a curated menu, prepared by top bartenders. The branding was immersive, with an Absolut Gate, a photo booth, and fully branded venue and bar setups. International DJs Adriatique, Mario Bazouri (BMI UAE), and Hesham Zahran (Anjunadeep) headlined the event, creating an unforgettable atmosphere for a crowd of 1,200 attendees, perfectly aligning with the target audience of progressive connectors.