Absolut Elyx hosted the exclusive “Beach Brunch” event, where it was the sole vodka available at the bar, featuring complimentary Elyx cocktails to kick off the day. Guests enjoyed a curated menu of Elyx cocktails crafted by top bartenders and served in signature copper vessels. The event showcased striking branding elements, including copper ice buckets, a fully copper bar display, Elyx bottles at every table, and standout signage like a pink neon “Elyx Loves You Too” sign. Highlights included a blind tasting of Absolut Elyx versus Grey Goose and special gift giveaways, such as Elyx pouches and sunglass straps, for select influencers and participants