The sponsorship showcased Absolut and Absolut Elyx as the exclusive imported vodka options, with all Pernod Ricard brands featured as pouring brands. Guests enjoyed a curated menu of Absolut cocktails crafted by top international bartenders, complemented by immersive branding across the venue, bar, and giveaways for those purchasing Absolut bottles. Highlights included two branded Midsummer Night events featuring international DJs and enhanced branding elements. Attendees benefited from free bouchon on Absolut bottles during the Midsummer events and a 50% discount on other days. With weekend attendance reaching 800-900 guests per session and a weekday average of 300, the event attracted a hip, fashionable, high-purchasing-power audience, including trendy 20-30-year-olds, A+ social class individuals, and influential figures in their 40s and 50s.