Event: Branding and sponsoring agreement by Carte Blanche featuring Absolut part of the summer season sponsorship. The sponsorship showcased Absolut and Elyx by Absolut as the exclusive imported vodka options, with all Pernod Ricard brands featured as pouring brands. events featuring international DJs and enhanced branding elements. The Midsummer events attracted a hip, fashionable, high-purchasing-power audience, including trendy 20-30-year-olds, A+ social class individuals, and influential figures in their 40s and 50s.
Branding: All branding, production and set up by Carte Blanche. Immersive branding across the venue including signage, full bar branding and giveaways for those purchasing Absolut and a curated menu of Absolut cocktails.
Photo and Video Coverage: by Carte Blanche creating SM videos and posts