The event showcased exceptional Chivas brand visibility with an exclusivity deal for Chivas and Pernod Ricard pouring brands. Premium branding included Chivas bottles on tables, a grand entrance backdrop, illuminating stage displays, and branded bar elements. Partnering with byGanz tied Chivas to high-end events, complemented by memorable performances and stunning visuals. This presence in the North Coast reinforced Chivas as a symbol of exclusivity and luxury among the right audience