The Grand Factory: Tale of Us Presented by Ganz

Held in Bo Islands, Sidi AbdelRahman, North Coast, Egypt, this exclusive event featured an electrifying performance by Tale of Us. Ballantine’s partnered with event organizers to bring this world-class electronic music act to Egypt, reinforcing the brand’s deep connection with electronic music and rejuvenating its image among a hip, trendsetting audience.

As part of its #TrueMusic campaign, Ballantine’s has consistently supported top electronic music events, showcasing its role as a dedicated patron of the genre. By aligning with high-energy events like this, Ballantine’s continues to solidify its position as the go-to brand for music lovers and trendsetters alike